New brand order

How Google got it right.

People trust Google as much as they trust the police force – and it’s running a close second to major charities like the Salvos!  Microsoft isn’t doing too badly either, coming in ahead of Apple.

Why are these new brands so trusted? The products themselves may be complex, but the brands themselves appear simple. They do what they say they will do, making people’s lives simpler.

According to BrandZ, a survey by Millward Brown Optimor and developed exclusively for WPP operating companies , Google, a company that didn’t exist a decade ago, is now the number one brand in the world.