The study in more detail

This year’s Eye on Australia looks at our attitudes under three key headings: the individual, the community and communication implications. 

The individual

Show me the money - Are we in control or living from week to week?

Hard work proud - We’re doing the time, but we like it that way

Visions of self - It’s not your personality that matters, dear

What’s healthy anyway? - Is it low fat, low GI or organic?

The community

Family first - It beats being single

More on the environment - Corporate Australia held to account

A sporting nation? - Marginally less interesting than the weather.

Generation gaps - Doing it tough in Generation X

Communication

How we trust - Are we all blogged out?

Brands’ importance - How brands increase the trust factor

New brand order - How Google got it right

How we connect - Guess what? We’re still watching television!